When you’re starting a blog, the first thing you have to consider is what you’re going to write about. Usually, the best advice is to choose a niche that you’re passionate about. That way, you’ll not only be more motivated to write, but it’ll also be much easier to come up with topics for your blog posts. However, if you want your blog to be a source of income, you need to put a little more thought into it.
In this article about Choosing your Niche and Blogging for Money, I’ll go over what you need to consider when selecting a niche, what niches make money, and how to monetize a less profitable niche.
What Blogging Niches are the Most Profitable?
When it comes to making money online with your blog, the three biggest niches today are weight loss, dating, and how to make money. There are certainly other niches out there that are very profitable, but these three topics are always hot with universal appeal. Also, there are many subtopics or related issues to these niches. Weight loss can encompass nutrition, fitness and everything related to food and exercise. Online dating can involve many relationship or interpersonal topics. And, there is a ton of ways to making money on the internet.
But what if you want to blog in a niche other than weight loss, making money or online dating? Can you still make money as a blogger? I would say, from personal experience, the answer is absolutely yes. However, it’s going to take a little (maybe a lot) more work. Let’s take a look at how you can monetize your chosen blog topic.
Can I Make Money Blogging about My Favorite Subject?
Before we get into how you can successfully monetize a blog about your favorite subject, let’s discuss what you should consider when choosing your niche. The truth about making money with a blog is that your readers must be in a buying mood—or you need to be able to get them to that stage. And, certain topics just aren’t as easy to monetize because visitors to that blog aren’t looking to buy anything.
For example, sports blogs are notorious for being extremely difficult to make money on. Of course there are exceptions, but the fact is that most people that go to read a sports blog are looking for stories about their favorite team or player, or information about a game, scores, etc. They’re not going to a sports blog with the idea of buying anything. The same is true for many other entertainment related topics. I know from personal experience that even if you can get traffic to that type of blog, it doesn’t guarantee you’re going to make a lot of money.
On the flip side of niches, travel blogs and fashion/beauty blogs can be great for monetizing. Why? Because visitors to these blogs are frequently looking for travel deals or great buys on fashion or beauty products.
But what if your interest is in one of those tougher to monetize niches? Is there a way you can blog for money? Yes. Here is how.
How to Turn a Less Profitable Niche into a Money Maker
If you’re blogging in a niche that isn’t necessarily geared towards making money, there are some things you can do to change that. The key is to refine, refocus, and niche down. For example, let’s go back to our sports blog example. Instead of a general sports blog, let’s get a little more specific. We’ll say basketball is our favorite sport and we have a blog about it. But instead of just focusing on the NBA, or LeBron James, or the Golden State Warriors, we include more blog posts on basketball as a recreational sport. You could then include some posts on how to get in better shape play basketball, and what types of shoes are better to play in. You could also write about nutrition and hydration tips for basketball players.
You can see what we’re trying to accomplish here. If your blog niche isn’t the easiest to monetize, what you want to do is relate your blog posts to areas that are more consumer related. And, if you can relate your topic to one of the big three niches we mentioned earlier, that’s even better. In our example above, we incorporate fitness and weight loss into our basketball blog.
How Specific Should My Niche Be?
The concept of niching down brings up another great and often difficult question about blogging. How specific should you get with a niche? If your topic is too general, your blog won’t be focused enough to gain any real traction. However, if your subject is too specific, you won’t be able to continually churn out new and interesting content for your readers. So, what is the answer?
While there is no precise answer to the specificity of a niche, I like to use this test. When you’re considering a blogging niche, sit down at your computer or with a pad and pen, and start listing as many blog article ideas relating to this niche as you can. Don’t try to be perfect here. Just write down what comes to mind. Now some pro bloggers suggest you should at least have 100 or more blog post ideas at this point. Personally, I’m not that concerned with a specific number here. But if you find yourself really struggling with only a few ideas for blog articles, then your niche is probably too narrow.
How can you tell if your niche is too broad or general? That’s a bit tougher to answer. I would say the key is to go back to what we discussed earlier on refining and refocusing your niche. Can the niche topic you’re considering be easily narrowed down or refined? If not, then you’re good to go. If you can narrow down your topic, go back to our first test. Can you list a ton of blog post ideas for this narrower niche? If you can, then you want to consider niching down to the more specific topic. However, if you’re now struggling to come up with blog post ideas, then you should stick with your original niche idea.
The Right Niche for You and for Money
Choosing the right niche for you is the first step in creating a successful blog. But remember, if your goal is to make money with your blog, you need to consider the above items before you start writing.