One of the ways to increase your blog’s audience is to rank better in the search engines. However, when it comes to search engine optimization (SEO), what use to work well in the past probably won’t get you to the top of the listings anymore. When it comes to ranking high in the search engines, these days it’s all about helping out your readers.
While things like including keywords in your domain name, title tags, and meta descriptions use to be ultra-important in SEO, they have long since been de-emphasized by the search engines. And although backlinks and keywords do certainly account for some of your rankings, more and more importance is being placed on providing the information that search engine users are looking for.
It’s very significant to note that representatives from both Google and Bing say that the key to better search engine rankings is to actually answer the question that searchers want to know about. Also, both Google and Bing are focusing heavily on the millennial audience and their wants and desires. With millennials spending more time on mobile computing devices and wanting to get answers to their questions as quickly as possible, the search engines are now more than ever looking for the content that most closely and definitively provides the right information.
What does this mean for bloggers? Well, while you’re certainly free to blog about anything you want to, if you’re looking to get your blog posts ranked higher in Google or Bing, and attract a bigger audience, the best SEO advice in 2016 is to provide the best complete yet concise information that helps your readers get the answers to their questions or solutions to their problems or concerns.