Having a high converting landing page can be the difference between a successful website and less profitable one. While WordPress is the most popular platform on the web, there really isn’t a specific landing page function out of the box. However, in this article, I’ll show you several ways for creating a WordPress landing page that converts.
What is a Landing Page?
Landing pages can be either one screen or a scrollable piece of content depending on your goals. Usually, if you’re trying to get someone to opt-in to an offer, you’re better off with a concise page that allows visitors to quickly and easily enter their name and email address. However, if you’re trying to sell a product, you might want to illustrate all of the benefits and address any concerns a potential customer might have. In this case, you really want to lead your visitor through a path that leads to a sale.
How to Create a Landing Page in WordPress
In WordPress, you can easily create pages and posts for your website. But when we’re talking about landing pages, you usually have some type of input form or some customized graphics to help your conversion rates. Fortunately, there are a number of ways you can create an effective landing page in WordPress. Let’s take a look at some of the best ways to accomplish this task.
Manually Created Page – AWeber Opt In Page
Although it might not be the quickest way to create a landing page, one of the simplest ways is to just manually construct it. For example, if you use AWeber as your email marketing tool, you can create your opt-in form there and paste in the form code along with some headline text and graphics or images.
You can also add some html and css to better format the content on your landing page.
Landing Page Cat WordPress Plugin
If you want a more automated way to create a professional looking landing page, I recommend you try out the Landing Page Cat plugin. You can download it directly from the WordPress.org plugin repository.
Once you install and activate the plugin, it’s very easy to create your landing page. You can use the background images they include or upload your own. Then you can easily connect your page to your email marketing platform such as AWeber.
Beaver Builder Page Builder
When it comes to WordPress page builders, Beaver Builder is certainly one of if not the best. And, it comes with a nice selection of landing page templates. Beaver Builder is better suited for creating longer, sales oriented types of landing pages as opposed to more compact email opt-in forms. With Beaver Builder, you can include some nice eye-catching graphics with your landing page.
Beaver Builder includes the following landing page templates you can start out with and then customize to your needs:
- Small Business
- Fitness, Gym, Crossfit
- Fashion Editorial
- Law Firm
- Musician, DJ, Band
- Creative/Web Agency
- Full Screen
- Mobile App
- General Business
- Coming Soon Page
What’s also great about Beaver Builder is that you can try it for free by accessing the Page Builder Demo on their website. Even better, after you place your order for Beaver Builder, you have 30 days in which you can get a full refund.
ClickFunnels is not only great for creating landing pages, you can actually create a multiple step, complete sales funnel for your products or services. ClickFunnels has some of the best looking, most professional landing page templates available. And with their page builder or Etison Editor as it’s named, you can create your landing pages in just 5 easy steps.
- Choose your design template.
- Customize your page structure with building blocks.
- Add page elements such as video, pricing table, survey, order form, etc.
- Use the advanced customization tools for even more control (adjust color, spacing, etc.).
- Publish your page.
ClickFunnels has specific, professional looking landing page templates for the following:
- Opt-In Pages
- Sales Pages
- Order Form Pages
- Upsell Pages
- Webinar Event Pages
- Membership Sites
And remember, landing pages are only a small portion of the entire ClickFunnels product. Click below for more information on ClickFunnels free 14 day trial.
Landing Page Design Tips
Here are some things to keep in mind as you create your landing pages.
- Keep it Simple
- Use Eye Caching Fonts
- Use Quality Photos and Graphics
- Control the User’s Flow
- Make Call to Action Stand Out
WordPress Landing Page Resources
Here are the links to our landing page resources: