Once you’ve got your blog established you may want to start earning some income from your website. While you may not get rich (at least not right away), it’s very easy to incorporate some income streams into your blog. The two primary ways of making money with your blog are through advertising and affiliate marketing. Both of these methods have their advantages and disadvantages.
Adsense or Affiliate?
The easiest way of implementing ads into your site is through Google Adsense. You just need to sign up with Google and include the Adsense code in your blog. They’ll take care of having the most pertinent ads appear on your website. But while Adsense is easy to implement, unless you have tons of web traffic, you aren’t going to make that much money. These days, web surfers are pretty Adsense resilient and avoid clicking on these ads. You can opt for other forms of display advertising which is often more lucrative. However, your blog will again need significant traffic. The biggest advantage of utilizing advertising is that you can earn money simply from clicks or impressions.
Although ads can be used effectively for many blogs, affiliate marketing can often be more profitable for website owners. As an affiliate publisher, you include links in your blog content that will drive traffic to that company’s website which will lead to a sale conversion. When a sale is made, you earn a commission!
There are tons of affiliate products and services that you can promote through your blog—certainly some that are related to your blog’s niche. In some cases, you can sign up directly as an affiliate with the company selling the product or service. However, the easiest way to get started is to sign up with one of the affiliate networks. Some of the biggest affiliate networks are Amazon, CJ Affiliate, and ShareASale.
I would recommend against trying to implement both advertising and affiliate marketing into your blog. It’s usually better to pick one method and focus on earning money that way. Using ads (particularly Adsense) will divert attention and traffic away from your affiliate offers. While you’re certainly free to do both, my experiences have always been better keeping them separate.